Peugeot, the brand has name, status and glamour. The French legacy associated with the brand oozes pure power and unmatched class. However, when Swaidan Trading Co., a member of Al Naboodah Group decided to launch Peugeot’s crossover series, in Dubai, a place crowded with the best known players in the automobile industry, it was a different ball game.

What could be different from a glamorous launch event with pretty models and a regular press conference?

A chat show!

BUZ PR in collaboration with Percept Gulffz, yet again spun their expert wand. The successful chat show event held on 15th December at the Peugeot Showroom at Sheikh Zayed Road grabbed media attention, not only for its smooth execution, but also for the crème de la crème who graced the event. The show, hosted by celebrated TV host and standup comedian Wonho Chung and attended by the Deputy General Consul of France, set new ground for car launches in Dubai.

The PR challenge for BUZ this time around was to ensure that the new format for launching a car was effectively driven home along with a positive media coverage. The back-to-back success of two PR events has put BUZ in a position of reckoning within the industry. The pride in the successful completion of the project and the enthusiasm to tackle equally challenging projects is palpable when MD & CEO of BUZ, Mr. Baiju Kurieash comments, “We are delighted to be a part of an event for a world leading and premium brand in automobiles – Peugeot. However, this is just the beginning. Our team of highly qualified PR professionals, combined with cutting edge consultation skills will ensure that our clients’ business goals are realized in record time.”

To view the launch Press Release in English, CLICK HERE.

To view the launch Press Release in Arabic, CLICK HERE.

To view the Chat Show Transcript in English, CLICK HERE.